Understanding the Buzz on Snapchat

Hot app among millennials mystifies older adults

Boomers have mastered Facebook, watch YouTube videos, follow folks on Twitter and enjoy the kids on Instagram and Pinterest. But Snapchat? The messaging app and media platform, a favorite among millennials, claims 100 million users and 8 billion video views a day. But don’t youbother trying to master it.

“How Snapchat Built a Business by Confusing the Olds,” a Bloomberg magazine cover story confirms. The article quotes Snapchat cofounder Evan Spiegel: “We’ve made it very hard for parents to embarrass their children. It’s much more for sharing personal moments than it is about this public display.”

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