How Our Adult Kids Are Changing Holiday Shopping

This holiday shopping season our adult children are making a list and checking it not twice, but multiple times — on social media, with online retailers and discount sites, and even at the mall. Spending an estimated $63 billion, the country’s 75 million millennials have attracted the attention of marketers and retailers, not to mention parents who are wondering what to give them.

While boomers have more discretionary income, millennials are not far behind. By 2017, our adult kids are expected to have more buying power than any other generation.

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